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Using LinkedIn for Lead Generation 2022

In this article, I’m going to share with you the exact LinkedIn lead generation strategy responsible for generating millions of dollars for our company over the past few years. You see my beautiful friends.LinkedIn has changed and the previous videos that are on YouTube are a little outdated because most of them rely on the volume gain. The numbers gain. Hey, just send a hundred messages out every single day and you’ll eventually get booked appointments and close deals.

Qualification Funnel

Yet LinkedIn has caught on to it, and now you must focus on the quality of over a quantity game. And we have made those adjustments for our company and are making more money now from the platform than we were before. Now I know what question must be going through that pretty little head of yours right now. What makes me qualified to talk about LinkedIn?

Well, let me introduce myself. My name is Ravi AbuvalaFounder of Scaling with Systems, which is where we build profitable client acquisition systems for our clients and we guarantee their success. So because of that, I need to make sure that we are always up to date on the most cutting-edge lead generation and client acquisition strategies around.

I work with thousands of clients over the past few years, with over 90 percent of them being in the business, the business world, and we have collectively generated tens of millions of dollars from the LinkedIn platform alone. So I could say that I possibly slightly a little bit may be qualified to talk about this.

LinkedIn Sales Navigator

Also, if you just did a quick search on YouTube with the words LinkedIn and lead generation in it, you’ll notice that my videos take up80 to 90 percent of the top videos on your screen because I have been putting out LinkedIn content for over two years now. So with all of that out of the way, let’s dive into how I’m going to break down this video. First, we’re going to talk about the power of LinkedIn and who should be using it.

The second thing we’re going to talk about is why you’re likely not currently seeing results on LinkedIn.The third thing I’m going to cover is what is now the most important aspect of LinkedIn lead generation and has nothing to do with your messaging. The fourth thing I’m going to do is share my screen and walk you through the step-by-step process that we use, and we’ve trained thousands of our clients to use it as well to generate leads.

The fifth thing I do is share with you one of the best converting LinkedIn lead generation templates that we’ve ever used. The sixth thing. I’m going to show you how to scale your LinkedIn lead generation if you’re stock-capped at the number of connection messages you can make every week. And finally, number seven, I’m going to walk through some common LinkedIn lead generation troubleshooting so you know how to handle problems as they arise.

If you’re watching this video right now, you’re probably already sold on the platform, but there are two main stats that I want to run by you. Number one is that over 50 percent of internet users report that they have a LinkedIn profile, and of the people that have a LinkedIn profile, 75 percent of them drive business decisions for their company.

Outbound Messaging Templates

So if you combine those two stats, it means that LinkedIn is the best place to find decision-makers that are earning enough money to afford your services. Now, in regards to who should be using LinkedIn, it’s quite obviously going to be business-to-business products or services.

But more specifically than that, it’s going to be a higher ticket business of business products or services if you are selling something for $30 or$50 or $80.It may not be worth the amount of energy required to turn a LinkedIn connection into paying customers, so you should either look to sell higher-ticket items on LinkedIn or your lifetime value for the product or service you’re selling should be in the thousands of dollars to make it worth it for you.

Now, for this next part of the article, I’m going to dove into my computer here and show you a graph and an asset. We give our clients inside of scaling the system. So I call this the qualification funnel. And essentially the idea behind it is that as LinkedIn has lowered the number of connections that you’re able to send out on a daily and weekly basis, they’ve essentially throttled it back then.

It becomes even more important than the messages that you’re sending out are as effective as possible. And what this graph here shows us is that if you are doing qualification later on in your sales process, such as you’re using your messaging to do the qualification or you’re using may be a sales letter to do the qualification or discovery call, or heaven forbid, on the actual sales call you’re seeing.

How To Scale Up LinkedIn Leads

If these prospects are qualified, then you have to do a significantly more amount of work than if you started with the audience as far as qualification is concerned. So in layman’s terms, what that means is that because you’re only able to send a few messages a day on LinkedIn instead of just shotgun spraying, which is what most people teach and what maybe did work even a year or two ago?

What’s the most important thing to do now is focus on the audience. Who are you sending that original connection message to? Because the more qualified they are, the more likely. Not only are they going to respond to your sales message that you send them, but the more likely they’re going to be able to get on the phone and sell or be sold to on your product or service.

Now, if you know anything about me, I’m not going to stop there. As far as this example is concerned, I’m going to pull up.LinkedIn sales navigator here now, Ido have another video that covers LinkedIn Sales Navigator in-depth like an incredible depth of how to set up and how to use it effectively. I’m not going to use that for this video here because youcan go check that one out and the link in the description down below.

Once you’re done watching this video, but on LinkedIn SalesNavigator, I’m going to use this to go back and find that qualified audience of people that I need to be sending this message out to. Because remember, if I’m just sending it to everybody and I’m starting over, you’re on the messaging, then a lot of my messages are going to go to deaf ears are going to fall to people who either aren’t qualified or that don’t want what I’m selling.

LinkedIn Lead Generation Troubleshooting

So, for example, we work with a lot of marketing and advertising agencies here at scaling with systems. So I set up a connection or a sales navigator search here where I said people that are second-degree connections mean that I am not already connected with them. They’re in the United States, their industry is marketing and advertising, and then I may come in here and say I want their company headcount to be at least11 people because if they are maybe just one person in a marketing advertising agency unless they’re highly profitable and already successful, they may not be a client that we’d be able to work with.

But that’s not all, ladies and gentlemen. If we come down to see all filters, we can add things such as job title or seniority level. So I only want to speak to owners. I only want to speak to people that have been inside the company for six to 10 years. So as you can see, we’re making a list that was in likely the hundreds of thousands, and now I have less than one point out of 5000 results.

And even if just, you know, I get a 10 to 20 percent response rate from these people that I’m sending these messages to all of these people or founders of marketing and advertising agencies that have been around for six to 10years and have 11 plus employees, which means they’re likely making a good bit of money. And so they can be able to be qualified and afford the services that we offer at scaling with systems.

Pallab Ghosh
Hi, I am Pallab Ghosh from Kolkata Founder of the Smallest Tech. If you want to give me any suggestion about this Blog then please email me at- contact@smallesttech.com. Thanks For Visiting
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